Tip­s an­d L­inks: useful information

Some Tasty Marketing Tips

The aim of marketing is to bring on new customers, but we must never forget to also bring in more business from existing customers, be that through them spending more, coming back more often or recommending their friends. Marketing must also increase your profile, awareness and company image. We use marketing this way to communicate with both potential and existing customers, plus the media.

The key to successful local marketing lies in the following 5 tips:

­Tasty Tip1: Plan Ahead

Plan your marketing activities by month and target audience or product department. This will help you become more targeted and efficient. You can also plan by speaking with your target magazines and newspapers to find out their forthcoming features. Brainstorm sessions can also help to plan campaigns.

Tasty Tip 2: Use Local PR

Your local newspapers and magazines are a great source of free publicity if you get the press campaigns right. The number one priority is to make sure any news you send them is genuinely newsworthy, then you must ensure that you have a well written press release and a great accompanying photo.

Ta­sty Tip 3: Get Involved with Your Customers

Your customers are your top source of existing and new business. Celebrate your successes with them, hold hospitality events – all of these will build your relationships with them and encourage referrals. You can also communicate with them regularly through a newsletter.

Tasty Tip 4: Use Special Offers

Offering a deal certainly doesn’t always mean discounts – you can instead add value. For example, offering an extra month of membership when joining for 12 months. Seasonality is important here so use events to enhance offers – such as Easter campaigns or valentines. Be sure to also reward your customers for their loyalty through incentive schemes and long term repeat business rewards.

Tasty Tip 5: Get Into Sponsorship

Locally, you will have ample opportunities to sponsor events, community and charities. These will enhance your profile and build a positive image of your company. Look for local community events and associations, trade organisations, chambers of commerce, charities and exhibitions.

Overall, marketing successfully is all about being unique and differentiating yourself form the competition. Think about what your customers want and the benefits of using your service or product and you are sure to win them over. Basically, have fun with your marketing, but maintain your professionalism and develop a clear call to action for customers to respond.

Links to Other Organisations

At Tasty Marketing we really believe in the value of getting involved in the local business community. Here are links to some of the groups we participate in:

­Dorset Junior Chamber We are closely involved in organising events for Dorset Junior Chamber which provides training, support and networking opportunities for young-minded business people in the area.

Dorset Business is the local Chamber of Commerce and Industry which provides business support and networking opportunities in the Dorset area